Your goal as an internet marketer.
A lot of people tend to struggle with the value of social media for businesses, especially if they’re not really social marketers, they’re business people. I saw a great example today of exactly what business want to see as they begin to interact with consumers through social media. I’ve removed the names to protect privacy.
Two years ago, nobody would have ever posted on the internet their mid-afternoon snack choice. Today we do and we’re sharing with hundreds and maybe thousands of friends and followers. Tomorrow we will tag that image and post not only to our followers and people who we know, but we’ll share with our brand’s followers and those that we don’t know.
The influence users have over purchasing choices while using social media has been documented many times over. If this doesn’t convince you, I’m not sure what will work… and in that case, you probably will struggle to compete in a complicated market place.
