Your “To-Do” list for the next 5 years or less.
I was so intrigued from this article by MarketingCharts that I had to share all of the details and add my comments. It is truly a to-do list for you and I- so print, share, and bookmark this article. Even better, add this to your company’s marketing strategy and do whatever it takes to make these a reality. This is a list from your upcoming consumers.
What they want from their phone:
List from MarketingCharts research article.Guarantee secured data access to the user only (80%) Provide accessibility to personal health records (66%) Present opportunities to be educated anywhere in the world (66%) Bring users closer to global issues impacting teens’ world (63%) Are shockproof and waterproof (81%) Have endless power (80%) Feature a privacy screen (58%) Are made of flexible material and fold into different shapes and sizes (39%) Have artificial intelligence – ask it questions and it gives answers (38%)
My takeaways:
- despite the trend of posting what you do online, our future users are extremely private and will continue to be that way. They want to share only what they want to share.
- As a corporation, if you are not mobile, to them you don’t exist. Nearly half (47%) of US teens say their social life would end or be worsened without their cell phone, and nearly six in 10 (57%) credit their mobile device with improving their life.
