…More on Mobile
I love mobile marketing because it arms even the small businesses with an opportunity at additional sales using the same techniques as the big fish- and in any location- not just within big cities, but small cities, too. This can be utilized by using location based advertising or social media with GPS technologies giving users a more customized web experience that they desire. There are so many different ways to get involved in mobile marketing including SMS, MMS, Bluetooth, and Applications using technology like GPS to give the most relevant information.
SMS/MMS – Text Messaging
I recently wrote about the traffic that texting is getting by teens. The statistics are irrefutable! About half or over half of teens feel that their social life would be worsened without their cell phones, their cell phones improve their life and that cell phones are the key to their social life.
Teens demand to communicate on their cell phones and texting is the preferred choice.
Mobile marketing is more than just marketing
Apps make more money because iTunes makes it easier for consumers to pay. Similar to Amazon’s one-click check-out, iTunes is a virtual wallet used by 125 million consumers. But a mobile website can’t integrate with iTunes billing — you need an app for that: Although mobile apps (especially paid apps) tend to be a higher revenue option, it hardly allows for a viral product or message. Despite all of the hype about apps, consumers use the mobile web just as much as apps. Consider that building a mobile web first would allow users on any application—iPhone, Android, RIM and Palm—to be able to access your site in a manner that is smooth for the consumer. If the consumer can’t reach your website with ease, on the run, they certainly won’t share it and they won’t return either. This has a great potential of a loss of reputation, visitors, and potentially even a sale.
A company’s marketing and business strategy must include at least a future in mobile capabilities, including a mobile website, in order to maximize within online marketing.
