Light a Fire
Let me tell you how the fire started… Today while I was scanning my social feeds I saw a post by @Garyvee with a video from one of his speaking engagements.
Truthfully it was nothing overly special or new to me, but I really enjoy his raw honesty and it lightened the day a little for me. I took a moment to like it and share it with some of my friends on Twitter and not long later.. I get a response!
Considering Gary is the author of one of my all time favorite social media books and one of my favorite spokespeople on the topic (and.. I love wine) I was completely starstruck!!
This isn’t the first time I’ve been mentioned by an influential profile/person/brand but I’d have to say it lit a fire for me for some reason. Plus, I realize I wasn’t the only person he responded to. I realize he probably spent a couple of hours that day just responding to people that shared his link or mentioned it. Maybe he lit a fire under every other person he responded to?
Regardless, it was completely unexpected and my pure excitement got me thinking… What if brands did this more frequently? How can this be replicated on places other than Twitter? What if I spent 20 minutes each day responding to 5-10 people that my brand follows and respond to their posts to light a couple of small fires to create a more passionate fan base?
I’m going to sleep on it. Maybe even build it into my 2012 goals… But who else does this? Not just brands.. but celebs? reporters?
